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Regenerating Places fieldwork based at Acheninver Hostel, Scotland
Our Regenerating / Rebranding fieldwork is based around the North Coast 500 (NC500) brand, launched in March 2015 by the Tourism Project Board of the North Highland Initiative. The primary objective of the NC500 was to work with all aspects of the tourism sector to bring unified benefits to businesses across the route. 
It was identified that a gap existed in the market within the North Highlands for a tourism offering that included each county of the area and that the NC500 would address that. The initiative was supported by Visit Scotlandand Highlands & Islands Enterprise. In 2015 the route was named fifth in Now Travel Magazine's "Top 5 Coastal Routes in the World, it has been described as "Scotland's Route 66" and in May 2016 it was featured in an episode of Top Gear.

The fieldwork involves both quantitative and qualitative methods and includes interviews with stakeholders in Achilitibuie, surveying the impact of wild camping on the roads and verges in Coigach and using surveys and mapping to assess the importance of the NC500 brand to a variety of businesses in Ullapool. 
We will then compare our own findings with the statistics in the NC500 2017 baseline report and this will then allow us to develop our own "NC500 management plan for sustainable growth"
In order to undertake this field studies unit we require students to do some preparatory work beforehand. We have produced a worksheet to help guide this pre-course work and you can download it here.
We will be using some research done in 2017 by the University of Glasgow to help with this study and the full document is available here.
This topic has great potential for students to design and collect data for their NEA coursework and Scottish Higher assignments.
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